Simultaneous multiplatform development "lowest common denominator" approach

[Tinman]

PopCap: Simultaneous multiplatform development is a “lowest common denominator approach”

Or, why Plants vs Zombies took forever to launch on console

 

[TheAvenged87]

For people backing these projects with money, this might not be the best move, especially in cases where games are not well known (in this case, it is well known).

But from my perspective as a gamer, this is a really good and appreciated idea. Paying attention to each individual platform while making games is a fantastic approach.