phoenix
New member
Slummies' next white elephant?
So I am a little weary of the constant [feels that that] marketing campaign I have been subjected to over the past few weeks and
am feeling cynical.
Hemingway's
I also have a 1.9Mb Hemingway's brochure [did the email rounds at work] in PDF format. Anyone who would like to have a look is welcome to pm me their email addy.
The following may happen:
It will start with a bang as many things do in these parts and people will flock to it for the first month or three before interest starts to wane.
Then the smaller shops will start to close as they can no longer afford the exhorbitant rent. This is appears to be happening at the plush new
Mdantsane Mall. Residents of said settlement would rather travel 10-15km in a taxi to shop at Vincent Park, it seems.
Hemingway's is being touted as an upmarket mall. I am not sure that East Londoners as a whole are as well-heeled as consumers in Cape Town, Johannesburg, Pretoria, Durban or even Port Elizabeth. Also, we are still in a recession, or so I have heard. I find it strange that the roads connecting Hemingways to the rest of East London were not completed earlier:there is still work to be done on them. [Then again, there may be a perfectly good reason for this.]
It will succeed beyond my wildest dreams and bring customers streaming in from the eastern half of the Eastern Cape to the detriment of other shopping centres in this region.People will lose jobs and shops will stand empty. <cough>King's Mall</cough>
After the novelty has worn off, sufficient people will continue to frequent the bigger, stronger shops at Hemingways for them to be viable while other shoppers drift back to more familiar haunts and easily accesible haunts. [As a pedestrian, Hemingways is out of my way and something of an awkward walk.] Fragile equilibrium sets in.
I am sure that there are other possible scenarios.
So I am a little weary of the constant [feels that that] marketing campaign I have been subjected to over the past few weeks and
am feeling cynical.
Hemingway's
I also have a 1.9Mb Hemingway's brochure [did the email rounds at work] in PDF format. Anyone who would like to have a look is welcome to pm me their email addy.
The following may happen:
It will start with a bang as many things do in these parts and people will flock to it for the first month or three before interest starts to wane.
Then the smaller shops will start to close as they can no longer afford the exhorbitant rent. This is appears to be happening at the plush new
Mdantsane Mall. Residents of said settlement would rather travel 10-15km in a taxi to shop at Vincent Park, it seems.
Hemingway's is being touted as an upmarket mall. I am not sure that East Londoners as a whole are as well-heeled as consumers in Cape Town, Johannesburg, Pretoria, Durban or even Port Elizabeth. Also, we are still in a recession, or so I have heard. I find it strange that the roads connecting Hemingways to the rest of East London were not completed earlier:there is still work to be done on them. [Then again, there may be a perfectly good reason for this.] It will succeed beyond my wildest dreams and bring customers streaming in from the eastern half of the Eastern Cape to the detriment of other shopping centres in this region.People will lose jobs and shops will stand empty. <cough>King's Mall</cough>
After the novelty has worn off, sufficient people will continue to frequent the bigger, stronger shops at Hemingways for them to be viable while other shoppers drift back to more familiar haunts and easily accesible haunts. [As a pedestrian, Hemingways is out of my way and something of an awkward walk.] Fragile equilibrium sets in.
I am sure that there are other possible scenarios.
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