This ISP explains why data caps exist

The solution is simple, if you're not prepared to offer an "uncapped" service then don't.

Uncapped (from the dictionary definition) "free from limits or restrictions"

The moment you introduce any limits or restrictions your service is NOT uncapped. A fairer representation of why data caps exist is the "bottomless soda" conundrum. Say your restaurant offers a Bottomless soda for lets say R25, where your normal soda costs R12.50 and your true cost to provide that soda per glass is R2.50. You'll make R10 for every normal soda you sell and every time the diner orders another soda you'll make your R10. With your bottomless option it still costs you R2.50 to provide the soda and say the average diner consumes 4 sodas per sitting it will mean that your costs to provide that service was R10 yet you still make R15 on the deal. The issue comes in when Big Joe and his mates arrive and they each consume 10 sodas. Suddenly you're not making money on them being there and consuming your "bottomless soda" so what you will do is either slow down in giving them their top up drinks (throttling) or you start adding more ice and/or watering down their drinks (shaping). As a result they are not getting exactly what they are paying for as their service has started to slow down or the quality of the product has started deteriorating. Now realistically you cannot support having your restaurant filled with Big Joe and his mates, but you also cannot expect everyone to not buy your bottomless drinks as you are making a fair amount more profit on the bottomless users who don't consume your soda in excessive amounts.

Anyways, that is just my 2c
 
The solution is simple, if you're not prepared to offer an "uncapped" service then don't.

Uncapped (from the dictionary definition) "free from limits or restrictions"

The moment you introduce any limits or restrictions your service is NOT uncapped. A fairer representation of why data caps exist is the "bottomless soda" conundrum. Say your restaurant offers a Bottomless soda for lets say R25, where your normal soda costs R12.50 and your true cost to provide that soda per glass is R2.50. You'll make R10 for every normal soda you sell and every time the diner orders another soda you'll make your R10. With your bottomless option it still costs you R2.50 to provide the soda and say the average diner consumes 4 sodas per sitting it will mean that your costs to provide that service was R10 yet you still make R15 on the deal. The issue comes in when Big Joe and his mates arrive and they each consume 10 sodas. Suddenly you're not making money on them being there and consuming your "bottomless soda" so what you will do is either slow down in giving them their top up drinks (throttling) or you start adding more ice and/or watering down their drinks (shaping). As a result they are not getting exactly what they are paying for as their service has started to slow down or the quality of the product has started deteriorating. Now realistically you cannot support having your restaurant filled with Big Joe and his mates, but you also cannot expect everyone to not buy your bottomless drinks as you are making a fair amount more profit on the bottomless users who don't consume your soda in excessive amounts.

Anyways, that is just my 2c

SUCH a good explanation! BRAVO :)
I fully agree
 
Well technically there are no true uncapped packages in SA unless you're paying out the ass for it. They should be advertising them as either soft capped or capped. They should also state the exact amount when the aup/fup will kick in...but this being South Africa it's much better just to lie about it.

Also

You must spread some Reputation around before giving it to PsychoFish again.
 
The solution is simple, if you're not prepared to offer an "uncapped" service then don't.

Uncapped (from the dictionary definition) "free from limits or restrictions"

The moment you introduce any limits or restrictions your service is NOT uncapped. A fairer representation of why data caps exist is the "bottomless soda" conundrum. Say your restaurant offers a Bottomless soda for lets say R25, where your normal soda costs R12.50 and your true cost to provide that soda per glass is R2.50. You'll make R10 for every normal soda you sell and every time the diner orders another soda you'll make your R10. With your bottomless option it still costs you R2.50 to provide the soda and say the average diner consumes 4 sodas per sitting it will mean that your costs to provide that service was R10 yet you still make R15 on the deal. The issue comes in when Big Joe and his mates arrive and they each consume 10 sodas. Suddenly you're not making money on them being there and consuming your "bottomless soda" so what you will do is either slow down in giving them their top up drinks (throttling) or you start adding more ice and/or watering down their drinks (shaping). As a result they are not getting exactly what they are paying for as their service has started to slow down or the quality of the product has started deteriorating. Now realistically you cannot support having your restaurant filled with Big Joe and his mates, but you also cannot expect everyone to not buy your bottomless drinks as you are making a fair amount more profit on the bottomless users who don't consume your soda in excessive amounts.

Anyways, that is just my 2c

From my view point that sums it up pretty nicely - the local Spur took to banning Big Joe and his mates on the Spare Ribs, all you can eat, promotional days here - which did not go down well.
 
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