Incredible Connection and Microsoft have partnered to bring the first Microsoft “Store-in-Store” in Africa, reports Fortress of Solitude.
The intiative launched as part of Incredible Connection’s new Sandton City outlet, and is only the second of its kind in the world.
“This concept has worked incredibly well in other international markets and we are excited by the opportunities that this initiative affords both companies in giving South African technology enthusiasts a full experience when it comes to all things digital,” said Incredible Connection CEO Stefan Marnewick.
Colin Baumgart, Consumer Channels Group Director of Microsoft South Africa acknowledged the shift to digital but noted that there was still a large retail market in South Africa.
“Unlike online sales that require customers to do their own research by reading reviews as well as user forum comments, and watching YouTube reviews for instance, physical retail stores such as this new flagship store in Sandton, are driven by customer service.”
“This means that customers have access to expert sales staff who can assist them in purchasing the right offerings to suit their wallet and their needs.”
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