The United Kingdom’s Advertising Standards Authority has deemed that No Man’s Sky’s marketing material was not misleading.
The decision was based on the game’s Steam Store page, the images and videos displayed there as wells as the text promising “exploration and survival in an infinite procedurally generated universe”.
This follows 23 separate complainants coming forward, who believed that some of the game content was not as depicted or described, challenged whether the ad was misleading.
It should be noted that while there are images and videos clearly portraying scenes not found in the actual game, much of the controversy surrounding the game followed what Hello Games lead Sean Murray said in the lead up to the game’s release.
These interviews and comments are obviously not present on the Steam page.
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I don’t think they mislead everyone on purpose, I think they had every intention of including these things into the game at the time and then realised that it would add another year or two onto the development cycle. They probably wanted to get it out before the hype began to wane, and they ended up with another Duke Nuken.
Still, they should have gone online and explained what was happening to their followers in advance.