Alice: Madness Returns might be American McGee’s “last retail box product”

21 April 2011

When American McGee and Spicy Horse sign off Alice: Madness Returns in June, they’ll be taking their business over to the free-to-play PC market for a bit.

“I think the handheld market in general, and especially the Android environment, is a real boon to the industry and to developers and consumers and I think it’s going to open up a lot more possibility for very creative, exploratory ideas around gaming and around social platforms and the mobile platforms all linked together,” McGee tells CVG in a recent interview.

“I think it’s really awesome. It’s actually where we’re pushing our studio to go next. PC online, you know, multiplayer games and also mobile as a function of that.

“Alice may be the last retail box product that we do for some time but for the next couple of years we’re going to focus very exclusively on free-to-play PC downloadable games and then also push those other mobile platforms.”

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