Earlier today the news leaked regarding Activision’s plans for a content monetisation system, a paid subscription service for the Call of Duty franchise called Call of Duty Elite. Activision has now issued their official press statement announcing the service, and fleshed out some the features to be expected. The summary is below.
Call of Duty Elite was developed by Activision’s new Beachhead studio. It will operate as a social platform for Call of Duty fans and a content delivery platform for “exclusive, high-production value, original entertainment programming designed exclusively for the Call of Duty community.”
“The average Call of Duty player spends 58 minutes per day playing multiplayer. That is more than the average Facebook user spends per day on Facebook. And yet, right now, there are very few tools to unite and super charge that social community,” explained Eric Hirshberg, CEO of Activision Publishing.
“Call of Duty Elite will give people more ways to connect with fellow players than ever before. Elite will also allow players of every level to improve their game with an intuitive suite of tools, and compete in tournaments for both real and virtual prizes,” said Hirshberg.
Call of Duty Elite will be integrated with, and launch alongside of Call of Duty: Modern Warfare 3 on 8 November 2011. Elite will offer two-way communication between the service and the game, so that the choices and decisions that players make in Elite through the mobile and web interfaces will affect their in-game experience.
Call of Duty Elite’s the key features:
Connect: Call of Duty Elite transforms the multiplayer experience into a social network. Players can compete against friends, players of similar skill levels and players with similar interests; join groups, join clans, and play in organised tournaments. They can also track the performance, progress and activity of their entire network, both in the game itself, as well as through mobile and web interfaces.
Compete: Players will have available a constant stream of events and competitions, tiered to group them with those with similar abilities. Both in-game and real-world prizes will be rewarded to all skill levels.
Improve: Call of Duty Elite provides players with a dynamic strategy guide that tracks their statistics and performances in detail. It can show gamers how they stack up against their friends or others in the community. Tools and information are provided so players can learn, and improve their game.
Carrying forward to future Call of Duty games, Elite will chronicle a player’s gameplay history in a cohesive career record, keeping track of every kill, every game and progress.
“Call of Duty Elite has been tailored for Call of Duty’s diverse base of players – hardcore gamers, casual weekend warriors and even beginners,” added Hirshberg. “Over 7 million gamers play Call of Duty online each day logging hundreds of hours of multiplayer per player, per year.”
“Of course, the out of the box Call of Duty multiplayer experience that gamers have come to love and expect will continue as is. However, for those players looking for more, Call of Duty Elite will supercharge their experience,” said Hirshberg.
Many key features of Call of Duty Elite will be available to Call of Duty players free of charge. For players who want to ‘up their game’, Call of Duty Elite will offer a “premium membership with a wide range of services, entertainment programming and all-inclusive game content for less than the cost of any comparable online entertainment service currently in the market,” claims Activision.
The service will be accessible on a number of platforms – via web browsers, mobile devices, through game consoles and within the game interface itself.
Call of Duty Elite will launch this autumn with Call of Duty: Modern Warfare 3. However, to test the scale of the service, Activision will hold a public beta this summer for Elite with Call of Duty: Black Ops. More information can be found on the Call of Duty website.
Call of Duty Elite officially announced << Comments and views
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