Americans sure know how to advertise video games

1 June 2011

A Reddit user has posted a photograph of the Figueroa hotel in downtown Los Angeles, which happens to be a few minutes walk from the LA conference centre, which will play host to E3 next week.

This massive Skyrim graphic will be one of the many outdoor visual marketing locations that will dot the area surrounding the conference this year. An interesting point to note, as highlighted by a Reddit user, is that the billboard is not in fact, technically speaking, a billboard. It’s a painting. Billboards are considered ‘supergraphic’, and companies may only post them in a few select locations in LA due to the city’s history of rampant “billboard pollution”.

Paintings, on the other hand, may be posted almost anywhere.

E3 kicks off next week Tuesday, 7 June, and ends the following Thursday. The Elder Scrolls: Skyrim is easily one of the most anticipated games currently in development, and we expect it will be one of the main title attractions at this year’s event.

Click to see full size

Skyrim billboard

Discuss E3 billboard advertising in the forums

You have read 1 out of 5 free articles. Log in or register for unlimited access.

Read now

The best gaming website in South Africa
MyGaming proudly displays the “FAIR” stamp of the Press Council of South Africa, indicating our commitment to adhere to the Code of Ethics for Print and online media which prescribes that our reportage is truthful, accurate and fair. Should you wish to lodge a complaint about our news coverage, please lodge a complaint on the Press Council’s website, www.presscouncil.org.za or email the complaint to [email protected] Contact the Press Council on 011 4843612.