According to a report over on IndustryGamers, preorders for Battlefield 3 have passed the 1.5 million mark, with some 250 000 of those made in the last two weeks or so.
A bonus map pack incentive, valued at about $15-20 has likely boosted preorder numbers.
“Management remains optimistic that the title has potential to exceed sales of its predecessor (Battlefield Bad Company 2), which has sold through 9.5 million units life-to-date,” said Sterne Agee analyst, Arvind Bhatia.
He also notes that critic ratings for the game should be “at least 80”, and that the marketing war between EA and Activision could reach as much as $100 million this year.
The showdown between Battlefield 3 and Call of Duty: Modern Warfare 3 is expected to be one of the biggest in gaming history, mostly because gamers like to make a big deal about taking a side and slagging the other off instead of just playing all the great games that come out.
“The two week head start for BF3 versus CoD will facilitate a big launch for BF3,” adds Bhatia. “Once CoD launches, there would be a natural slowdown in sales of BF3. Then, at holiday, momentum for BF3 should rebuild. BF3 is expected to have a long tail as more digital content is introduced over time.”
1.5 million Battlefield 3 copies preordered << Comments and views
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