Not only are 2-year-olds downloading more apps and games, but it seems that people in general over in the US are also spending more on digital products – according to yet another report released today.
According to the NPD’s Games Industry: Total Consumer Spend report, for the second quarter of this year the American public has spent approximately $1,74 billion on digital products; that’s full games, DLC, mobile apps, rentals – you name it.
Never underestimate the power of Angry Birds.
Add to this the $1,44 billion spent on physical products and over $1 billion on hardware and accessories – and the games industry generated about $4.5 billion in revenue for Q2 – more than the same time last year.
Interpretation: people are still buying a lot of physical products, but digital purchases are on the way up; point is – people are buying, and buying a lot.
Who said what about economic volatility?
This latest bit of research may seem a bit irrelevant to use sitting here in sunny old South Africa, but it’s actually a good way to gain insight into global trends which usually trickle down to us.
With the ZAR/$ exchange rate bouncing around like it is, and subsequently having a negative effect on local tech prices, it will be interesting to see if this trend reflects locally.
Gamers still spending money, mostly on digital << Comments and views
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