Oh those 2-year-olds; if they’re not spending all your money on apps or ignoring the global economic crisis, then they’re making a nuisance of themselves by eating away at a large chunk of the gaming industry’s market share.
In another mind-blowing study by NPD Group – your number one source for broadly-defined statistics – they reveal that the gaming industry is adding 2 – 17 year-olds at a rate higher than that same age-group’s population growth.
Sit down, folks; that means that the gaming industry is gaining kids as customers faster than moms and dads can produce them.
I’ll let you sit and think about that one for a second.
If you’re wondering how this is possible – you can blame parents for introducing their kids to mobile apps and games before they stopped pooping themselves.
The stats were drawn by comparing year-on-year growth from 2009 until 2011.
Interestingly, NPD notes the fastest adoption growth is for kids aged 2 – 5 years old; proving yet again that children are sneaky and can’t be trusted with anything digital.
Or with anything at all.
MyGaming: making sense of statistics, so you don’t have to. No need to thank us.
Games industry shows significant growth in 2-year-old gamers << Comments and views
Loading ...
