Team Fortress 2 user-generated content has banked $2 million

14 October 2011

“Ayuh, there’s money in hats,” my grandpappy tol’ me. He didn’t, actually, but he should have.

According to Valve, Team Fortress 2’s user-generated content (hats mostly) has cashed in over $2 million through the in-game Mann Co. Store in the last year.

“The Mann Co. Store represents an important new direction for games and game makers,” said Valve overlord Gabe Newell.

“By leveraging and extending the platform features of Steam, Team Fortress 2 has enabled a viable marketplace for independent content creators and significantly extended the gameplay experience in an incredibly short amount of time.”

It’s true! In just four years, the game’s come a long way from a quirky, clever, class-based FPS to a hat simulator with guns.

To celebrate the Mann Co. Store’s one-year anniversary, Valve has launched a “Manniversary” (chortle, chortle) game update, including:

•    A bunch of new shop items
•    A “try before you buy” system
•    Loadout presets
•    Multiple miscellaneous items slots
•    Improved game performance
•    A new taunt
•    The new Steam Workshop, and
•    An “improved item submission system that allows community item-creators to test, share and track the status of their creations”.

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