Modern Warfare 3 not “doing shocks for shock value”

7 November 2011

The game’s not even out yet, and there’s already a big scandal about a scene in Call of Duty: Modern Warfare 3. No real surprises here – it was really only a matter of ‘how’ they would outdo the “No Russian” mission, and not ‘if’.

According to developer Sledgehammer, it’s about doing something “authentic”, and not about deliberately courting controversy.

“What you don’t do is say, we’re just doing this to top ourselves,” Sledgehammer creative director Bret Robbins told VentureBeat. “It needs to be something that’s authentic, that actually moves the plot forward.”

“We have some moments in the game that I think are pretty shocking, that push the envelope a little bit. But like I said before, it’s not a matter of trying to be gratuitous about it, doing shocks for shock value.”

“You always want to push yourself and see if you can push the limits of the medium, and storytelling. We’ve got such a big audience for this game that we want to deliver something that’s memorable. Experiences that people are going to be talking about the next day after they played it, talking about with their friends. It’s really a matter of creating something unique.”

The public outrage, FOX News Special Editions, and free advertising are just bonus extras, honestly.

Source: Venturebeat

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