If there’s one company out there that knows how to keep its inner workings a secret, it’s Rockstar.
I mean, how much does anybody even know about the company?
I actually know a guy who used to work there, and not even he knows anything about the company. Or maybe he does, and he’s been threatened with assassination if he tells.
The point, according to Rockstar’s Dan Houser, is that maintaining an aura of mystery is just good for business.
“It’s really important to us that the games (feel) kind of magical,” the company’s co-founder told Variety.
“It might annoy people that we don’t give out more information, but I think the end point is people enjoy the experience. The less they know about how things are pieced together and how things are broken down and what our processes are, the more it will feel like this thing is alive, that you are being dragged into the experience. That’s what we want.”
I know I can’t count the number of times, playing Grand Theft Auto or Red Dead Redemption, I’ve suddenly realised that, “Wow, this is so magical because I don’t know how it was made.”
Source: Variety
Rockstar’s secrecy keeps their games feeling “magical” << Comments and views
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