Ubisoft has penciled in “make people angry” for its schedule this week; after making a number of announcements to further alienate the already non-plussed PC gamer consumer base, now the publisher seems to have centered its troll-sights on Microsoft.
Ubisoft’s VP of Marketing Tony Key has said that the Kinect sales pattern is unhealthy, and thinks the company needs to offer more consistent support for the platform.
The sales pattern he is referring to is the fact that Kinect reached 10 million sales by March 2011, selling eight million units in its first 60 days alone. However, Industrygamers predicts to date it has not yet reached 11 million, with Sony’s Move being slower out of the blocks but now reaching 9 million in sales, closing in on its competitor. This data shows that Kinect sales have slowed significantly since the last holiday season, the “unhealthy pattern” described by Key.
“It’s not healthy to just sell in the holiday, or 90 percent of your units in the holidays,” he said. “We would really like to see them have some major launches during the non-holiday part of the year.
“That will help keep the visibility of the machine high and enable better catalogue sales throughout the year, and also give us the opportunity to launch some things throughout the year.
“We put out Michael Jackson: The Experience in April and we would love to continue to have Kinect games come out all year long,” Key added, “but we need support from first-party [Microsoft] also on that front.”
Microsoft is setting up for a good holiday season again, with a casuals extravaganza of Dance Central 2, Kinect Sports 2 and Kinect Disneyland adventures.
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