Soul Calibur V has some classy marketing

5 January 2012

Remember when Soul Calibur was all about the fast sword-play, combos and smashing action? A whole bunch of diverse characters, battling it out with a plethora of weapons in a variety of arenas. I mean, that’s really fun, right?

Pffff, who cares about that when Namco-Bandai are set to market the game with ads like this one shown by Andriasang:

Classy.

Surely those must cause some discomfort.

Hey! Pay attention, my eyes are up here.

Now, it’s pretty obvious why this ad will garner all sorts of attention, which is exactly what the marketing company wants – but what does it say about your game if its strongest draw is an exposed pair of over-sized funbags?

The breasts in question belong to series figurehead, Ivy, whose chest has disturbingly increased in size with each new version of the game and- look, can we just stop it now? Boobs are great, but can we please just get back to what the game is about – it’s becoming Bayonetta-level embarassing to play these games in the company of parents or minors.

Sould Calibur V, and Ivy’s chesticles, will be bouncing into action 3 February 2012 – don’t expect to be seeing any sort of similar marketing here in SA.

Source: Andriasang

You have read 1 out of 5 free articles. Log in or register for unlimited access.
  1. Anonymous
    06.01.2012 at 09:35

    I think this is an awesome marketing strategy if majority of the players are male. I don’t have a problem with this at all, but that’s because I’m a male. If you were female on the other hand I can fully understand why a marketing campaign like this would upset you. I wonder what Tarryn thinks of this šŸ˜›

Read now

The best gaming website in South Africa
MyGaming proudly displays the ā€œFAIRā€ stamp of the Press Council of South Africa, indicating our commitment to adhere to the Code of Ethics for Print and online media which prescribes that our reportage is truthful, accurate and fair. Should you wish to lodge a complaint about our news coverage, please lodge a complaint on the Press Council’s website, www.presscouncil.org.za or email the complaint to [email protected] Contact the Press Council on 011 4843612.