Sony place emphasis on gaming after loss

13 April 2012

Following reports of Sony’s financial troubles, CEO Kaz Hirai has revealed the turnaround plan for the company, where gaming will be one of the main focuses.

Sony has said that the company’s loss accumulates at around $6.4 billion for the current financial year, while shares in the company fell by 7% prior to Hirai’s briefing.

The sad side of a company’s financial sliding is always the result of jobs being lost, and Sony is expecting to lose over 10,000 employees.

As business goes, the electronic giant has to move forward with operations in order to rectify the shortcomings of the last financial year.

“Sony is positioning digital imaging, game and mobile as the three main focus areas of its electronics business and plans to concentrate investment and technology development resources in these areas,” it said in a company statement.

“Sony will target game business sales of one trillion yen and operating income margin of 8% by FY14.”

The platform holder has also pledged to increase its digital output, with both PSN titles and “subscription services” on the agenda.

“The company aims to increase sales by enriching its catalogue of downloadable game titles and subscription services available through the PSN platform, and also by expanding the line-up of PlayStation Suite compatible devices and content.”

Source: MCV

Related articles

Sony may cut 10,000 employees 

New Sony CEO admits the company could be “in serious trouble”

PS4’s specs similar to that of Xbox 720: reports

You have read 1 out of 5 free articles. Log in or register for unlimited access.

Read now

The best gaming website in South Africa
MyGaming proudly displays the “FAIR” stamp of the Press Council of South Africa, indicating our commitment to adhere to the Code of Ethics for Print and online media which prescribes that our reportage is truthful, accurate and fair. Should you wish to lodge a complaint about our news coverage, please lodge a complaint on the Press Council’s website, www.presscouncil.org.za or email the complaint to [email protected] Contact the Press Council on 011 4843612.