Luring casual gamers across the hardcore divide

1 November 2013
mobile gamer news

With the incoming console generation sure to help the industry, Sony and Microsoft’s upcoming consoles won’t lure in the casual gamers, according to analysts.

“While Wii U, Xbox One, and PS4 hold the promise and technological prowess to transform gaming in the living room, this may only benefit core gamers,” stated David Watkins, Director of the Connected Home Devices service.

“Casual gamers are sufficiently happy with cheaper gaming options on more ubiquitous devices like smartphones, tablets, Smart TVs, and Digital Media Adapters, which will naturally depress the highs the industry achieved with the Nintendo Wii.”

The report refers to the console market already taking a hit, as Nintendo (often a significant player in the market) only managing to sell one million Wii U systems in the first nine months of 2013. That said, the value propositions for PS4 and Xbox One are markedly different and Strategy Analytics expects solid early demand from hardcore gamers for the new console platforms in the 3 to 4 million unit range each.

The analysts suggest that PS4 will take the lead due to the “PR errors” that Microsoft caused when announcing the Xbox One, but feel that Microsoft will claw back in time.

“In the long run, however, we expect Xbox One to make up some lost ground against PS4 as consumers begin to realize the full range of multimedia capabilities the device has to offer. While we expect Xbox One to outperform PS4 in the US market, we don’t anticipate a significant loyalty shift away from PlayStation in Japan and Europe,” said Strategy Analytics analyst Eric Smith.

Source: Strategy Analytics 

More gaming news:

Gaming market to generate R917 billion in 2013

Musica losing money on gaming

Nintendo 2DS: SA pricing and availability announced

FNB Xbox 360 bundles offered to customers

Call of Duty: Ghosts Extinction alien mode revealed

Assassin’s Creed 4: Nvidia shows off graphical power

You have read 1 out of 5 free articles. Log in or register for unlimited access.
  1. nickVader
    01.11.2013 at 11:24

    Eric Smith, I am a MS fanboy. I wont be getting the XFlop. Even when I realize the “full range of multimedia capabilities” because XFlop supports DRM. I want a console, not a PVR/decoder/facepalm/radio/jimmyneutron/whateverelseyoucanthinkup. I want to switch on my console, put in my disc (if not a download) and play. Play when I want to play. Not when you allow me to play. Right, venting done!

Read now

The best gaming website in South Africa
MyGaming proudly displays the “FAIR” stamp of the Press Council of South Africa, indicating our commitment to adhere to the Code of Ethics for Print and online media which prescribes that our reportage is truthful, accurate and fair. Should you wish to lodge a complaint about our news coverage, please lodge a complaint on the Press Council’s website, www.presscouncil.org.za or email the complaint to [email protected] Contact the Press Council on 011 4843612.