Toy manufacturer Mattel has officially unveiled its new Barbie – and she’s a game developer.
Game Developer Barbie is part of a new product line that aims to be more feminist-palatable amid declining sales, reports The Huffington Post.
She is also incredibly authentic, according to Molly Proffitt, CEO of Ker-Chunk Games, who was brought in to make this new Barbie “believably-techie”.
“The computer has [Javascript] on it and you can see various instances of game engines on her laptop.”
“I really know that girls need an icon that shows that they can be a part of the [tech] space and Barbie does that. She has power to tell girls they can be makers and builders.”
Some believe that is a step forward for both Barbie and the perception of gaming, while others believe the entire premise behind this new doll is ridiculous.
Do you think Game Developer Barbie is a good way of attracting the younger female market to gaming? Let us know in the comments below and in our forums.
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