A marketing campaign by Love Dublin has gone viral as the company combined the massive popularity of Pokemon GO with the soothing narration of David Attenborough.
Of course, Attenborough is not actually commentating on the game, but the effects are more or less the same after some clever editing by the agency.
The video has subsequently gone viral with over 3.5 million views since it was posted on Facebook on 14 July.
You can check out the full video below:
For a reminder of what the real David Attenborough is capable of:
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😀 So good