Ever wondered how much those Instagram “celebrities” make for advertising a product on their page?
Not actual celebrities (although perhaps that’s unfair to say), but the people who typically make a living by being famous solely on Twitter or Instagram.
The New York Times recently ran an article on the crack down of non-disclosed advertisements on social media and how much these advertisements tend to pay.
“Captiv8, a company that connects brands to influencers, says someone with three million to seven million followers can charge, on average, $187,500 for a post on YouTube, $75,000 for a post on Instagram or Snapchat and $30,000 for a post on Twitter.”
“For influencers with 50,000 to 500,000 followers, the average is $2,500 for YouTube, $1,000 for Instagram or Snapchat and $400 for Twitter.”
That means these celebrities are earning about R1 million ($69,292) an advertisement.
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