Google opens its first pop-up retail store

A Google pop-up store will open later thin month in New York, reports Endadget.

This follows a continued push into retail by the tech giant, with the recent announcement of its new Pixel phones, a smart Home speaker and home Wi-Fi.

“The “popup” reference seems to indicate that this will be a temporary store. That’s in contrast to Apple and Microsoft, who both have permanent footholds in New York. Still, it’s a notable move on Google’s part.”

“Following its earlier “Made by Google” marketing materials — which included billboard posters and mysterious, rectangular statues — the company seems serious about advertising its new hardware.”

The store will officially open on 20 October 2016.