PopCap has launched a new subsidiary label, dubbed 4th & Battery, for its “more experimental ideas”. More experimental than pitting plants against zombies? Apparently.
“Making games at PopCap is crazy and chaotic. We’re constantly prototyping wacky ideas in search of the next great thing, but very few of those ideas make it through our intense internal filters to become full-blown PopCap titles,” says PopCap’s overlord, Ed Allard.
“That means there are lots of fledgling games hiding within our walls that never see the light of day. Enter 4th & Battery. 4th & Battery is a new label we’re using to bring some of our more experimental ideas to customers. It’s a way to lift some of our internal filters and let us stretch our creative legs a little.”
The first title released through 4th & Battery is something called Unpleasant Horse, but nothing much else has been said about it for the moment.
