Sony slags off the competition

Sony’s US PlayStation boss Jack Tretton has called out rival products as technologically inferior and increasingly irrelevant in the current market, because their PR strategy has always prominently involved discrediting the competition.

“If you’re really going to sustain technology for a decade, you have to be cutting edge when you launch a platform,” he told CNN in a recent interview. “Here we are four years into the PlayStation 3, and it’s just hitting its stride.

“We’ll enjoy a long downhill roll behind it because the technology that was so cutting edge in 2006 is extremely relevant today and is conspicuously absent in our competition.

“They’re starting to run out of steam now in terms of continuing to be relevant in 2011 and beyond. I mean, you’ve gotta be kidding me. Why would I buy a gaming system without a hard drive in it? How does this thing scale?

“Motion gaming is cute, but if I can only wave my arms six inches, how does this really feel like I’m doing true accurate motion gaming,” he added.

He finished up with a sneering indictment of the DS – which he dubs the “Game Boy experience”, saying it’s “a great babysitting tool, something young kids do on airplanes, but no self-respecting twenty-something is going to be sitting on an airplane with one of those. He’s too old for that.”

I think almost 150 million DS sales compared to just 67 million PSP sales might suggest otherwise.

AUTHOR

Must Read