Epic: “If there's anything that's killing us, it's dollar apps”

20 April 2011

Forget piracy, dumbed-down console ports, and obnoxious pre-teens on Xbox LIVE – and blame cheap apps for killing Epic’s buzz instead.

That’s according to the company’s prez Mike Capps, anyway, who tells IndustryGamers that, “We have not been this uncertain about what’s coming next in the games industry since Epic’s been around for 20 years. We’re at such an inflection point. Will there be physical distribution in 10 years or even five? Will anyone care about the next console generation? What’s going on in PC? Can you make money on PC if it’s not a connected game? What’s going on in mobile?”

Despite launching their own iOS megahit, Infinity Blade, Epic reckons that the abundance of 99c apps is a threat to the business, creating unrealistic consumer expectations.

“If there’s anything that’s killing us [in the traditional games business] it’s dollar apps,” he says. “How do you sell someone a $60 game that’s really worth it … They’re used to 99 cents. As I said, it’s an uncertain time in the industry. But it’s an exciting time for whoever picks the right path and wins.”  

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