You may recall that back at the beginning of April, Irrational Games launched a competition in which one lucky fan would have their name chosen to be used as the namesake for one of the buildings, businesses of characters in and around the air-city of Columbia.
Well, Irrational Games has made up their collective mind and a winner has been announced.
“Out of well over a hundred thousand entries submitted to our “Name in the Game” event, the small–randomly generated!–list of potential winners included the name “Payton Lane Easter.” We couldn’t make up a more fitting name for a citizen of Columbia if we tried. So we didn’t. Our art leads chose it unanimously. Congratulations, Mr. Easter,” said Chris Remo, Irrational Games’ community manager.
“So here’s the in-world advertisement for Payton Lane Easter & Sons Premium Automated Stallions. It was created by Irrational artist Mike Swiderek,” said Remo.

Irrational Games hints that we should keep an eye out for this artwork during the next BioShock Infinite gameplay demonstration which is due for E3.
Due to the popularity of this contest, it seems that the developer may have similar ideas in the pipe: “Check back on the Irrational site later this week for another unique opportunity,” said Remo.
BioShock Infinite ‘Name in the Game’ competition winner announced << Comments and views