A Reddit user has posted a photograph of the Figueroa hotel in downtown Los Angeles, which happens to be a few minutes walk from the LA conference centre, which will play host to E3 next week.
This massive Skyrim graphic will be one of the many outdoor visual marketing locations that will dot the area surrounding the conference this year. An interesting point to note, as highlighted by a Reddit user, is that the billboard is not in fact, technically speaking, a billboard. It’s a painting. Billboards are considered ‘supergraphic’, and companies may only post them in a few select locations in LA due to the city’s history of rampant “billboard pollution”.
Paintings, on the other hand, may be posted almost anywhere.
E3 kicks off next week Tuesday, 7 June, and ends the following Thursday. The Elder Scrolls: Skyrim is easily one of the most anticipated games currently in development, and we expect it will be one of the main title attractions at this year’s event.
Click to see full size
Discuss E3 billboard advertising in the forums
