E3 flings open its doors to the public tomorrow, and while the show’s organisers are expecting a pretty big one this year, the official line is that it’s very much a quality over quantity thing.
“One thing that we found — and you’ve walked this path with me over a number of years now — is we are very focused on the quality of the experience of E3 as opposed to the quantity of the experience,” says Mike Gallagher, president and chief executive of the Entertainment Software Association, in a recent interview with VentureBeat.
“We are going to look to replicate the success of the past two years, which means an attendance figure right around 45,000 through turnstiles. But those aren’t the only numbers that are worth paying attention to. We have over 200 companies that are going to be present and exhibiting at the show. That’s a continued escalation in terms of the number of exhibitors. The number of foreign media and foreign retailers has continued to climb from the very high levels of last year because of the international reach and importance of E3. We see very strong returns there.
“And then you have got some other numbers. We are by far the most visual show. This makes me smile and helps me appreciate the electric effect of our show. There are more than 35,000 video monitors that are going to be used at the show.”
Some of the big announcements expected at E3 include whatever Nintendo is planning to call its next console, and whatever Sony is planning to call its next handheld. Exciting stuff.
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