South Africa’s biggest websites

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Effective Measure has released its website traffic statistics for October 2017, which show that News24 is the most popular website in South Africa.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA’s top websites.

News24 attracted 6.4 million unique South African browsers last month, edging out Gumtree – which had just over 5.6 million.

The table below shows the top websites, based on South African unique browsers. Only IAB-affiliated websites running Effective Measure’s tracking code are included in the table.

A comprehensive look at SA’s websites and their visitor numbers is available here: South African Internet Map.

Biggest South African Websites
Website Unique SA Browsers Page Views
news24.com 6 427 848 69 188 094
gumtree.co.za 5 625 408 142 531 859
timeslive.co.za 3 572 312 22 243 136
iol.co.za 3 197 326 17 881 458
msn.com 2 960 206 46 226 721
ewn.co.za 2 784 210 18 128 860
mybroadband.co.za 2 028 006 8 318 260
dstv.com 1 969 807 20 281 893
autotrader.co.za 1 830 775 57 651 723
netwerk24.com 1 761 749 14 701 046

Top online publishers

Effective Measure also tracks statistics for online publishers, showing the total reach of a publisher’s websites.

The table below shows the top online publishers in South Africa, ranked according to local readership.

Biggest South African Online Publishers
Publisher Unique SA Browsers Page Views
24.com 15 067 670 370 833 803
Tiso Blackstar Group 5 639 521 50 046 046
Gumtree 5 625 408 142 531 859
Caxton Digital 4 831 723 30 653 208
Kagiso Media Limited 3 720 926 50 147 908
Independent Online 3 621 525 21 349 358
Primedia Broadcasting 3 336 827 20 518 695
DStv Digital Media 3 181 742 59 991 459
MyBroadband 2 846 807 11 300 902
Sabido 1 973 150 12 871 302

Now read: The websites which South Africans love the most

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  • Led

    MyBB just put this year so they can strategically include their latest stats, hitting that 2m mark. 😀

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