Microsoft “wouldn’t want to trade hands” with Sony or Nintendo

27 June 2011

Xbox COO Dennis Durkin is pretty happy to be working at Microsoft just now, apparently, and not over at one of the company’s rivals.

“I’m not sure I would want to be launching a dedicated portable device right now into that market,” he tells IndustryGamers when asked about new PS Vita handheld.

“If you look at the 3DS, certainly versus people’s expectations it’s not been as successful as people would have thought.

“So that’s a very crowded market and a very, very red ocean right now with a lot of change happening. So I’m not sure it’s [a good idea]. You only have a certain number of bets you can make as a company and you have to decide what you want to put your wood behind and I’m just not sure that that’s a place that I would put mine.”

To be fair, though, there’s probably a good argument to be made that the 3DS has had an underwhelming release due to a lack of really strong launch titles. And the headaches didn’t help.

On the subject of Xbox LIVE’s own “entertainment experiences” as well as Kinect, Durkin says confidently that, “I feel very good about our relative position relative to both of our competitors. I certainly wouldn’t want to trade hands with either of them.”

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