Microsoft “watching and wanting to understand” 3D

29 June 2011

While both Sony and Nintendo have jumped onto the 3D gaming bandwagon, Microsoft has remained conspicuously reluctant to follow – and that’s because they’re just not convinced about it yet, according to Xbox senior product manager, David Dennis.

“3D is an interesting space,” he tells Eurogamer. “There was a big rush by some other folks in the industry to convince people they want to play in 3D. You can question the motivations of why they want to make everyone go buy a new TV perhaps, but I think 3D has to fit in a natural way where it fits with the gameplay.

“Something we’re watching and wanting to understand from consumers is whether this is something they actually want.

“Does it add to the gaming experience? Does it distract from the gaming experience? Is it something they want to play long-term? Or is it something they try a few times and then go back to regular 2D modes?”

Nintendo’s own Shigeru Miyamoto recently pointed out that 3D gaming on the 3DS is probably a matter of personal preference, despite the device’s 3D being its biggest feature.

“You watch the market penetration of 3D TVs, you look if it’s something people are buying and you adapt and innovate, just like we’ve done by deploying different system updates and features,” adds Dennis. “If there’s other things we want to do with 3D because consumers are asking for we would explore it.”

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