PopCap: EA rebranding as “Poptronic Arts”

13 July 2011

Following last night’s announcement of its $750 million acquisition by EA, PopCap games has sent out an open letter to fans making some fun of the deal.

Who said multimillion dollar corporate transactions had to be stuffy and boring?

The letter reassures readers that PopCap won’t be “changing what we do or how we do it”, and that the deal simply means “more games, more platforms, more players, and more fun”. Huzzah!

Here’s the letter in full:

As some of you may have heard, we recently announced that PopCap Games is being acquired by Electronic Arts, a small mom-and-pop boutique software publisher. What does this mean for the future? It’s simple:

1. EA is being rebranded to Poptronic Arts
2. Sim Zuma: The SwampLife Edition
3. Peggle: Dead Space – Bjorn’s Breakfast
4. Bejeweled Battlefield Blitz
5. Plants vs. ZombEAz: NFL Lockout Edition

Wow!

Ok, not really.

It means PopCap will join forces with one of the world’s largest game publishers, giving us access to many more resources and a greatly expanded global audience. It doesn’t mean that PopCap is going away or changing what we do or how we do it.

On the contrary, PopCap’s creative culture is the main reason EA was interested in us. We’re not changing our focus from creating awesome casual games everyone can enjoy.

So what should you really expect from us in the future as part of EA? More! More games, more platforms, more players, and more fun.

PopCap has been around for more than ten years now, and we look forward to bringing you great games for at least another decade to come!

Sincerely,

Your friends from PopCap

What do you think of Popcap’s name change? << Lets us know in the forums

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