Namco Bandai “exploring new opportunities with Enslaved”

21 July 2011

Hot on the prehensile heels of a Develop award for “Best New IP”, Namco Bandai has confirmed they’re “exploring new opportunities” with the Enslaved brand.

“Enslaved is still a title we focus on yes,” the company’s UK marketing director, Lee Kirton, tells VG247.

“Its sales are actually good long term, but were they to the level that we wanted in the beginning? Unfortunately not, and we understand some of the issues that may have caused this.

“However, it’s a great game, with great visuals and great British talent behind it. We are exploring new opportunities with Enslaved of course. As a videogame developer and publisher we have learned a lot, and this industry continues to on a regular basis, and yes there would have been some things that would have been done different,” he adds.

“Ultimately what we did was put a lot of love behind something that we truly respected. We built a great amount of awareness around the title, we created a ‘word of mouth’ buzz, it got great reviews, got picked all across the national press, lifestyle media, got some great nominations for many awards and Namco Bandai is mentioned as a publishing hero.”

We (I) reviewed the game shortly after launch last year, and rather liked it in spite of its stupid platforming sequences.

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