Vodacom’s Legends of Echo a failure

15 August 2011

Vodacom announced in April 2010 that they had launched Legends of Echo, a multiplayer social game for mobile phones that allowed players to trade, battle and communicate with other players across South Africa with their physical location as a central point.

Legends of Echo, which formed part of The Grid, made use of Vodacom’s Location-Based Services (LBS) to determine the player’s physical location.

From their location, players can then explore their surroundings or move (virtually) to anywhere else in South Africa to interact with other players – in real time.

The game never gained much traction in the market, and the company seemed to have lost interest in the project.

The last post in the Legends of Echo forum was made on 15 April 2011 and read: “Hi Team i have not been able to login for the last month. All passwords correct the system just keeps searching. . . Pls help thx.” The post remains unanswered.

The last official Legends of Echo Twitter message was made on 16 May while the last official post on their official Facebook Page was made on 20 May.

There is however one user post on the game’s Facebook wall which reads “Hi, I’m using a blackberry curve and I’m unable to connect.” This wall post also remains unanswered.

When we contacted the ex-project leader, Vincent Maher, for comment, he was unable to provide a statement since he left Vodacom over a year ago.

Vodacom’s Nomsa Thusi had this to say about Legends of Echo:

“We thought the Legends of Echo was way ahead of its time when it launched. Although we are currently not actively marketing the game, it is still being supported by Vodacom. We are optimistic  and expect that as the smartphone universe grows, further opportunities will emerge.”

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