“It’s less about being second place. This is about taking market share,” the publisher’s Pete Moore tells Gamespot.
“This is really about a long-term strategy in what we think is a very important shooter segment that has driven over the last few years multiple billions of dollars of revenue into the industry.
“If you look at last year, you might argue that Call of Duty took maybe 90 percent of the market share. We think we can knock that down to 70 percent this year.
“We don’t have to outsell Call of Duty to have a very successful year. This is a long-term strategy to be a major player, if not ultimately a dominant player in this industry. But it starts this year.”
A few weeks back, that might’ve seemed certain, but EA’s recent decision to remove Battlefield 3 from Steam and – more controversially, perhaps – require an Origin account to play the game could have an impact on its sales.
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