In news that will doubtless have the Hard Corps mobilising another “CASUEL GAEMING R SUX” comment campaign, Ubisoft’s Alain Corre and Yves Guillemot have predicted that the casual gaming market is set to overtake the hardcore.
“Last year casual games was 40 per cent of our revenue,” Corre told GamesIndustry.biz. “We were amazed by the success of Just Dance and it showed that lots of people, when you really bring the game that they are interested in, they actually buy huge quantities,” adds Guillemot.
“In the long term there’s no reason why the casual would not overcome the hardcore business because there are more people that are interested in buying casual.”
In addition to family-oriented brands like Raving Rabbids, Just Dance, and the Imagine series, Ubisoft is also investing in online and free-to-play models, and already has around 20 Facebook apps, including CSI: Crime City, The Smurfs & Co, and something called Horse Saga.
Yes, pony sims are the future of gaming.
Ubisoft: more people are interested in buying casual games << Comments and views
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