In this week’s edition of news that will blow your mind, we find out that people are more likely to buy things if they’re cheaper.

Nintendo recently made a drastic price cut to their flailing handheld, the 3DS, and the move is apparently paying off, with a sales increase mega-seller Gamestop has described as “significant”.

To put that in less ambiguous terms, Nintendo has said that since the price cut they’ve sold 185,000 units – significant indeed.  This spike represents an increase of more than 260 percent from the same 19-day time period in July, pre-cut.

Scott Moffit, Nintendo America’s Executive Vice President of Sales & Marketing (try fitting that on a business card), had this to say: “Consumers are responding very positively to the new suggested retail price of $169.99 for the Nintendo 3DS. With Star Fox 64 3D and the new Flame Red color launching tomorrow, and Super Mario 3D Land and Mario Kart 7 arriving later this year, Nintendo 3DS will offer consumers cutting-edge entertainment and tremendous value this holiday season.”

Source: Industrygamers