Activision announced today that Call of Duty : Modern Warfare 3 has shattered theatrical box office, book and video game sales records for five-day worldwide sell-through in dollars.
The game established an all-new five-day worldwide sell-through record of more than $775 million, exceeding the record of $650 million set a year ago by Activision’s Call of Duty: Black Ops and $550 million two years ago for Call of Duty: Modern Warfare 2, according to Charttrack and retail customer sell-through information.
According to Bobby Kotick, CEO of Activision Blizzard, “Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world.”
In addition to beating all previous first-and five-day theatrical box office, book and video game sell-through records, Call of Duty: Modern Warfare 3 set two new records on Xbox LIVE.
According to Microsoft:
- More than 7.0 million multiplayer hours were logged playing Call of Duty: Modern Warfare 3 by the end of launch day, November 8, a 19% increase over last year’s 5.9 million multiplayer hours logged playing Call of Duty: Black Ops last year’s launch day.
- More than 3.3 million unique gamers played Call of Duty: Modern Warfare 3 in one day on November 8 up from 2.6 million unique gamers for Call of Duty: Black Ops.
- Call of Duty: Modern Warfare 3 set a new record for concurrent players on Xbox LIVE with 3.3 million simultaneous users on November 8.
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