Kaz Hirai to take over as Sony CEO and president

1 February 2012

After a whole lot of rumours and speculation earlier this month, Sony has stopped playing the no-comment game and confirmed that, yes, it’s true, CEO and president Sir Howard Stringer will be handing his office over to Kaz Hirai on 1 April.

“I am grateful to Sir Howard and to the Board for their confidence in me, and I look forward to working with everyone at Sony more closely than ever before to build a strong future for our customers, shareholders, partners and employees,” said Hirai.

“The foundations are now firmly in place for the new management team and me to fully leverage Sony’s diverse electronics product portfolio, in conjunction with our rich entertainment assets and growing array of networked services, to engage with our customers around the world in new and exciting ways.”

Hirai has been bossing around Sony’s Computer Entertainment division since 2006, and is also the Representative Corporate Executive Officer and Executive Deputy President of Sony Corp, as well as president of the company’s Consumer Products & Services Group.

Sony has not yet confirmed whether Hirai will be retitled as “King Kaz” to simplify things a bit.

“Kaz is a globally focused executive for whom technology and the cloud are familiar territory, content is highly valued, and digital transformation is second nature,” said Stringer.

“I believe his tough-mindedness and leadership skills will be of great benefit to the company and its customers in the months and years ahead. I look forward to helping Kaz in every way I can so that succession leads inevitably to success.”

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