In news I’d never have expected to write, Bobby Kotick has apparently been elected to the Coca-Cola board of directors, basically making him one of the big bosses of the multinational company.
“Bobby brings an entrepreneurial mindset and a high level of financial literacy and digital knowledge to our Company,” said Muhtar Kent, chairman and CEO of the Coca-Cola Company. “His global brand expertise and insight will be invaluable as we continue to grow our business and invest in enhancing our digital engagement with consumers and customers around the world.”
According to the official press stuff, Kotick has also been appointed to the company’s “Management Development Committee” – whatever that means, but it probably involves product placement in the next Call of Duty Thirst game.
TERRORISTAN, 2014. The rebel paramilitary group P.E.P.S.I.C.O. has captured a US diplomat in the country, and is threatening to kill him in 24 hours unless they receive America’s entire supply of Coca-Cola. US Navy SEAL Captain Fanta “Bubbles” Lemon-Twist and spec ops Team Ultimate Quench must save him, but they didn’t count on finding evidence of weapons of mass refreshment.
Or something like that.
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He’s a business man. Plain and simple, he knows what works for the masses and that makes him more than excellent at his job. We are people who care more about the quality of games we get because we know what is good and what is not. The rest of the world, however, buys into a far more different ideal than us. Thus Bobby, as a business man, would rather focus on the mass-market than people like us who demand innovation. He’ll be fantastic in whatever capacity he’s assigned to in Coca-Cola