Alienware sponsors DoGaming League with fancy PCs

Joining Electronic Arts, Megarom, Monster Energy and Logitech, Alienware has confirmed that it will be sponsoring over R250,000 worth of Alienware X51 gaming desktop PCs in the DoGaming League 2012 season.

Speaking to DoGaming, Gavin Slevin, Dell Retail Manager said that the X51 range is Alienware’s latest gaming offering.

Alienware X51

“Alienware is a premium gaming product, but we’re looking to grow our footprint and make the brand more accessible to a broader base of gamers,” said Slevin.

The X51 desktop is designed and priced to cover the more mid-level market, and is therefore has a starting price of R9,999, although this is scalable depending on what the customer wants inside the box. The CPU, RAM, graphics card, and hard drive capacity are all fully customizable, and therefore, so is the price.

“We’re excited to sponsor the Do Gaming League and give away machines at the Championships. At rAge last year we sponsored Alienware laptops on the Telkom Do Gaming stand, allowing gamers to play Battlefield 3 on Alienware hardware before the game had launched internationally,” said Slevin.

Alienware is a subsidiary company of Dell, and so Dell South Africa will be including a Dell monitor with the X51 desktop prize. Prizes will be awarded to players in the Modern Warfare 3, Battlefield 3, and Call of Duty 4 leagues. The prizes will all be awarded at the championship finals, which will take place at the end of the year.

“Sponsoring the Do Gaming League gives us greater exposure to a broader base of gamers and most importantly, it’s about giving more gamers the chance to play on Alienware machines,” said Slevin.

With significant cash prizes from EA, Megarom, Logitech and Monster, along with hardware prizes from Alienware, this year’s DGL season is shaping up to be the most successful yet.