The buzz surrounding the sixth-generation console race has subsided, and along with it, the belittling fanboyism.
“Some of the success of Xbox was due to the fact that Sony did some really not so smart things,” Bach suggested. “They mismanaged their 70 percent market share.”
Bach went on the say that Sony were overambitious with their production process, making the console a difficult platform to develop on.
“The transition to PlayStation 3 was really, really bad. And really hard. They mismanaged their partners, they mismanaged their cost structure. They made their next platform so complicated that developers couldn’t develop for it.”
“When you’re doing a startup, you need friends,” Bach said. “It’s just the way life works. It turned out we were able to convince retailers and publishers like Activision, Electronic Arts and others, that it was a good thing for Microsoft to be successful, because if we were not successful, the only game in town was Sony. Being dependent on somebody else was bad for them, and so they supported us disproportionately to what they should have, mathematically.”