Sony has “absolutely no regrets” about being in third place this generation

More than five years into the current generation of consoles, Sony is sitting in third (and technically last) place, but it doesn’t matter much to them, apparently. I suppose when you’ve already sold over 60 million consoles, it doesn’t matter what position you finish in.

Asked by Kotaku why the PS3 hasn’t “won” this generation as they did with the PS1 and PS2, Sony hardware marketing boss John Koller said, “There’s a lot of things that happen in the market that cause sales to occur. I think we’ve been very staunch in our belief that there’s a certain value behind the PS3 and there’s certain kinds of games for the PS3 that have stood behind that. There’s no secret that we opened behind a high price point. And certainly others got a relatively nice head start on us because of that. That’s certainly been part of it.”

The PS3 launched about a year behind the Xbox 360, with a price-tag $100 more than its competitor.

“But we absolutely have no regrets,” he added. “This has been a very good cycle for us, and I think if you ask any publisher they’d say the same thing. It’s been good, and we think it does portend good things for the future for PlayStation.”