Competition is heating up in The Walking Dead division of the games industry. Activision has recently announced their own FPS adaptation of The Walking Dead television series, while Telltale’s episodic game series of the same name (based on the graphic novels) still has three episodes to be released of the five-game series. And according to Senior VP of Marketing Steve Allison, it’s going rather well.
“Our first episodic game series based on The Walking Dead has sold nearly 1.7 million episodes to consumers in just our first 8 weeks with no signs of slowing down. We have three more episodes to go with Episode 3 targeted for August as we confirmed yesterday,”
Not only that, Telltale has said that once their digital-only run of five episodes is complete, the game will be coming to retail. This will also not be the last Walking Dead game that they do.
“Following the digital release of our fifth episode we will also be coming to North American retail shortly thereafter and this will not be the last The Walking Dead game series that we do,” Allison said.
Allison doesn’t seem threatened by Activision’s Walking Dead offering, saying that he is “looking forward to seeing it when it comes out”.
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