Telltale: “iOS gamers willing to pay more than 99 cents”

Telltale games recently released The Walking Dead for iOS, pricing it at $4,99. Senior VP of publishing Steve Allison has said that the common perception that iOS gamers are only willing to pay a dollar for a game is a myth.

In a recent interview, Allison said that gamers can appreciate and respect good quality iOS games, and Telltale has set The Walking Dead at the right price.

“We knew The Walking Dead was shaping up to be a great touch screen experience and as our first universal iOS title that would also be available on console, $4.99 an episode is consistent with our past successful experiences on the App Store and with the pricing on other platforms,” said Allison.

“The idea of a 99c gamer on iOS is more myth than fact, it’s the quality and depth of each product that will drive the right price for consumers. We’ve had a great initial launch as a top 10 title with no signs of slowing down and great feedback on the game from people who have bought the game for their iOS devices.”

“This is the right price for our game and it has not impeded our ability to get people interested in buying it.”

The Walking Dead is currently available for purchase on the App Store, and is supported by iPad 2 and iPhone 4 and up. If you’re a hipster 3GS user like me, you may have to stick to Angry Birds.

Source: GamesIndustry

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Telltale: “iOS gamers willing to pay more than 99 cents”

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