In an interview with GamesIndustry International, Reggie Fils-Aime was asked if the abundance of new Mario games may dilute the IP.
GamesIndustry is referring to the release of Super Mario 3D Land last December, New Super Mario Bros. 2 in August, and New Super Mario Bros. U this November – 3 new Mario games in less than a year. Fils-Aime clearly isn’t concerned however, arguing that the brand diversifies itself across the various titles, making each experience feel different from the last.
“I would say categorically, no. And that’s because our developers, starting with Mr. Miyamoto and going through the entire EAD development organisation, they understand the power of our franchises.
“They understand that the only reason these franchises have the power that they do is that they have to make sure that each subsequent edition is unique, different and offers something new.”
According to Fils-Aime, the company is very aware of what’s at stake, and has no intention of over-milking their money maker.
“They know that if they don’t do that, we’ll kill the golden goose that lays the golden egg. So it’s something they are highly cognisant of, and even the executives on the business side, we hold that IP very dearly to make sure that every edition in the series is foundationally sound.”
Nintendo president Satoru Iwata also commented last month on the abundance of sequels, saying, “We only create a New Super Mario Bros. title one per platform. I think we’ll probably go ahead and continue at that pace.
“That being said, that’s probably Miyamoto’s choice, so I can’t give you a 100 per cent guarantee that that’s the pace we’ll continue at.”
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