Strange PS Vita ad compares handheld to four breasts

Sony has slotted in a new magazine ad which likens the PS Vita to that of multiple breasts.

The ad, which appeared in a French magazine, obviously refers to the front-and-back touch screens, but does so in a rather ridiculous fashion.

Text on the advert translates to: “Touch both sides. Twice the sensations.”

The PS Vita launched in February to a less-than-ecstatic  from gamers. Sony Worldwide Studios president Shuhei Yoshida has said that he has been surprised and disappointed by the lack of third-party support for Sony’s struggling handheld.

What do you think of the ad? Is it distasteful, or purely a light-hearted plug?

Source: Livedoor.jp

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