Valve wary of Apple – Gabe Newell

Gabe Newell has said that the biggest threat lying in the way of Steam Box’s future is that of Apple.

The Valve co-founder explained the influence that Apple currently has, during a lecture to a class at the University of Texas’ LBJ School of Public Affairs.

“The threat right now is that Apple has gained a huge amount of market share, and has a relatively obvious pathway towards entering the living room with their platform,” Newell said.

“I think the biggest challenge is that Apple moves on the living room before the PC industry sort of gets its act together,” added the Valve boss.

Newell added that there is a “dumbed down living room platform” emerging, and Apple can capitalise on that easily. Newell does however see Valve’s future hardware as standing out, thanks to its customisation options.

“It’s like one of those things where afterwards it will seem like it was very simple, when beforehand, everyone sort of denied that it was possible,” Newell said, speaking of Valve’s hardware ambitions.

During CES 2013, Newell was tight-lipped, but did reveal some details on the upcoming Steam Box.

Source: Polygon 

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Forum discussion

Join the conversation

  • Kotaku said that Apple is not the steam box’s biggest competitor, but other consoles are. Which makes sense, I doubt Apple will release anything soon though.

  • I doubt Apple will too, but the entering the market would be relatively easy for them.

  • Valve has a couple of huge advantages over Apple though. They have a massive digital distribution system, that now works great in your living room. And they have extensive knowledge in the gaming market, seeing as they have developed some really nice games themselves.

  • Also this is out of the blue but I really think you guys should revert back to a profile picture of each reporter / writer. I enjoy laughing at what you guys look like… till I look in the mirror.

  • Haha, noted!

Valve wary of Apple – Gabe Newell

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