News Corporation has sold off the IGN collection of brands to Ziff Davies, a subsidiary of j2 Global. The acquisition bolsters j2’s group of worldwide digital properties.
The combination of Ziff Davis’ properties including, amongst others, PCMAG.com, Geek.com and Toolbox.com, with IGN’s properties, IGN.com, UGO.com, 1UP.com and AskMen.com, make the group one of the largest digital publishers reaching tech, video game and entertainment enthusiasts.
In addition, these properties have over 600 advertisers and 53 million global monthly unique visitors. This acquisition more than doubles the revenues of j2’s digital media business. All of these properties predominantly attract males 18-34.
“This is a transformative deal for our digital media business,” said Hemi Zucker, CEO of j2 Global. “By combining two of the most storied organizations in tech, gaming and entertainment, we have created a very powerful company capable of producing and delivering content in all forms to an audience that marketers highly value.”
Added Vivek Shah, CEO of Ziff Davis, “IGN and AskMen are tremendous best-in-class brands that we are proud to have as part of our digital media portfolio.”