Marvel has announced that it is giving out digital versions of over 700 first issue comics for free.
“This is the perfect way to show everyone how much we believe in our material by letting them try the first issues for free, because we’re sure once they start, they won’t stop,” said Marvel SVP – Sales, Digital & Print David Gabriel.
“Week in and week out we ask fans to come check out our new releases—both in print and digitally—with the promise that we’ll bring them the best comics made by the best talent and managed by the best editorial team in the industry. Now, existing and news fans [alike] can discover the heroes they know and love and learn about new ones all at the same time,” added Gabriel.
Gabriel explained that allowing readers to get hold of the first issues of their favourite comics, it allows them to be introduced or re-introduced to new stories or re-live their favourites respectively.
“At its core, Marvel #1 is all about bringing new readers into the fold,” explains Gabriel. “That doesn’t just mean fans who have never read a comic, but [also] longtime fans [who want] to jump into books they may have been waiting to try. With a plethora of great content and digital devices—be it tablets or smart phones—in more hands than ever, there is no better time to launch an initiative such as this.”
The free issues will be available at no charge until Tuesday, 12 March 2013, at 11PM Eastern Time (5AM GMT+2)